Vale a pena ler no New Business Models For News as "lições" de Patrick Sand e Tracy Record, o casal que gere e mantém o WestSeattleBlog.com. Jornalismo (hiper-)local que está a gerar receitas.
Destaco algumas:
- We sponsor a number of community events. It sounds mercenary, but there's a lot of ways that you end up networking out of those. We run a banner on a local foot ferry to downtown Seattle.
- We offered a free seminar to help businesses interact with their customers on the web. It wasn't an advertising pitch, we provided some basic information like setting Google alerts so you know if your business is being discussed someplace on the web.
- we don't believe people are ready for self-service advertising yet. In some contexts they are, but a larger portion need service. I'm not being stupid like the travel industry that said people are always going to need travel agents. It'll get to the point where people are ready for self-serve, but it isn't there yet.
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